Whitney Anderson

Whitney Anderson, Designer & Illustrator

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Whitney Anderson is what many would call a paper goods enthusiast. As a kiddo growing up on a pumpkin farm in rural Illinois, her love for the tactile form began with small crafts and a collection of hotel notepads. Years later she would form Wit and Co, an online home for handcrafts, paper goods and other handmade artist goods.

Today, Wit and Co produces a wide range of design forms, including hand lettering, typography, branding, illustration and print. Her work follows in the vein of her own personal aesthetic—gathered here and there over the years like the antique shop trinkets she finds so inspirational. Though she borrows bits of taste from the palette and vintage appeal of the American West, the Midwest, and in particular Milwaukee, will always hold a special place in her heart.