client: Reebok

Broadcast Video

Andrew Gallo directed this campaign for Reebok featuring Teyana Taylor.

The Wade Brothers shot this Reebok campaign, titled ‘Reethym of Lite’. The Wades shot both still and moving image with Reebok's UK ambassadors Labyrinth and Bluey.

Working alongside M&C Saatchi, the brothers created vibrant compositions that often depict subjects in a kind of suspended animation. Utilising an idiosyncratic aesthetic that synthesises elements of surrealism, fantasy, and wide-ranging influences, the Wades took made the most of this opportunity to distill big ideas into tightly honed concepts.