These campaigns for Hotels.com – 'Checking In With Captain Obvious' & ‘The Obvious Choice’, shot by The Wade Brothers – light-heartedly bring to life a funny character that has existed in pop culture for decades. Through creative execution, Hotels.com debuts a fictional world traveler and the brand’s new biggest fan, Captain Obvious.
Titles: Labor Day, April Fool’s, Happy Mother’s Day, The Gift That Keeps on Giving
Directors: The Wade Brothers
Post-Production: Jon Bazata (RW2)
Agency: Crispin Porter Bogusky
“We handled the global print campaign and all the online content. Working with a improv and stand up comic was an absolute pleasure and kept us laughing all day.”
—THE WADE BROTHERS
Campaign: The Obvious Choice
Photographers: The Wade Brothers
Retouching: Realfake
Agency: Crispin Porter Bogusky
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